Pricing

Pay only for what you really need.

From a solo founder with one idea to an agency with many clients: Ask Sona fits your setup. Tell us about yours.

Billed monthly · 12-month commitment · +12.50 € per extra unit · 5% off the plan when you pay the year upfront

All prices net, for businesses.

Best fit for you

Base

49 €/month

5 units included

5 included + 3 extra · 86.50 €/month

Start the free trial5-day free trial

Pro

149 €/month

20 units included

8 of 20 included units used · room for 12 more

Start the free trial5-day free trial

We're a team of 2 Project Members, working on 1 Project, with 5 Personas to consult.

Cheapest for 8 units: Base at 86.50 €/month, 10.81 € per unit. Pro becomes cheaper from 14 units.

Outgrow Teams?

Every plan, every feature

All of Ask Sona is in every plan.

Base, Pro and Teams run the same product. The only feature that differs is White-label, which is Teams only.

Personas

  • Personas generated from your contextA guided wizard builds a full Persona from a few lines, extra context and your Project Files, in English or German.
  • Personas in depthIdentity, biography, philosophy, goals, challenges, channels, media and brands, laid out on one page.
  • Behavioural insightsMotivations, personality traits and a daily schedule show what drives a Persona, not just who it is.
  • Language ProfileHow a Persona talks: tone, energy and humour, so every answer sounds like them.
  • Living PersonasNot a slide that goes stale: your team keeps Personas up to date together, refining sections by hand or with AI and locking what is settled.
  • Persona PhotosUpload or generate photos of each Persona in everyday settings, so they stay recognisable in workshops.

Chat

  • Chat with any PersonaAsk anything, in as many Chats as you like; every Chat stays in your Project.
  • Chat ScenesThe same Persona in a different mindset: set the place, your role, the tension and what just happened, and see how they react.

Sources

  • Grounding in every answerEach answer shows the attributes and reasoning it drew on, so you can check where it comes from.
  • Project FilesAdd PDFs, documents, spreadsheets, images or audio; each file is summarised into insights and quotes your Personas build on.

Collaboration

  • Several ProjectsKeep clients, products or studies apart, each with its own Personas and files.
  • Project Members as Editor or ViewerInvite people by email and decide who can change what.
  • White-labelTeams onlyYour brand, not ours: no Ask Sona branding on the Personas and chats your clients see.

Templates

  • Persona TemplatesReady-made Personas to add to a Project when you have no research yet.
FAQ

Questions, answered

Start with the voices you need today.

Add units as you grow — and if your setup outgrows Teams, we'll design a plan around it.

  • AI-generated
    Thomas GrabowskiVertriebsmitarbeiter
  • AI-generated
    Sabine RothMitarbeiterin im B2B-Außendienst für technische Dienstleistungen
  • AI-generated
    Markus BreitnerVertriebsmitarbeiter für elektrische Betriebssicherheit
  • AI-generated
    Mara KellerProjektkoordinatorin
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