March 26th, 2026

Updates insights in personas

You can now select insights you’ve uploaded into a project and apply them directly to a persona making personas more grounded in real data, not just AI-generated updates.

Update personas with full control

The AI wizard is now available beyond the initial creation flow. You can revisit and update your persona at any time without starting from scratch.

Bring in new reasoning sources

Personas can now be updated using different sources of truth. Select new documents or insights to inform changes. Giving you more flexibility as your research evolves. Choose to update a single section, multiple sections or the entire persona. You’re no longer forced into all-or-nothing updates.

Mix AI + your documents seamlessly

Previously, updates were AI-only. Now, you can combine AI reasoning with your own uploaded materials for richer, more accurate personas.

Protect what already works

Happy with certain attributes? Simply deselect them. Only the sections you choose will be updated, everything else remains untouched.