The best candidates aren't just looking for a job. They're looking for the right one — and a poorly written job description or a misaligned offer will quietly send them somewhere else.
Hiring is a two-way pitch, and most organisations only optimise one side of it. Ask Sona lets you see your hiring process through the eyes of the candidate you're actually trying to attract — before you post, before you interview, before you lose them.
What this looks like in practice
Build a persona of your ideal candidate — their experience level, their motivations, what they're running towards and what they're running away from. Then put your hiring materials in front of them:
"Would this job description excite you or make you scroll past?"
"Why might you decline this offer even if the role sounds right?"
"What's missing from this description that you'd need to know?"
You'll quickly see the gap between what you think you're communicating and what a candidate actually reads.
What you can do with it
- Test job descriptions for clarity, tone, and appeal before they go live
- Identify why strong candidates might self-select out early in the process
- Anticipate offer rejections and understand what would tip the decision your way
- Explore what motivates your ideal hire beyond salary — growth, culture, autonomy, stability
- Refine interview processes by understanding what candidates find off-putting or unclear
The result
Job descriptions that attract the right people. Offers that land. And a hiring process that signals you actually understand what great candidates are looking for — because you took the time to ask.
