February 12th, 2026

New Persona Creation Wizard

A guided wizard and better draft continuity make persona setup faster and less error-prone.

This update launches a new persona creation wizard that makes setup easier, clearer, and more resilient when work gets interrupted. The goal is simple: help users turn ideas into high-quality personas with less guesswork and less fatigue.

Screenshot of the persona wizard

Guided multi-step creation

We introduced a structured wizard flow that breaks persona setup into clearer steps, helping users create higher-quality personas with less back-and-forth and better context at each stage.

For users, this means fewer blank-page moments and a smoother on-ramp, especially when creating a persona for the first time.

Improved draft continuity

Draft behavior was improved so users can recover progress more reliably and continue where they left off during persona creation.

The practical benefit is huge: less lost work, easier interruptions, and more confidence to iterate without worrying that progress will disappear.

Other improvements

We also refined copy and help text across the wizard to make each step easier to understand, reducing uncertainty and helping users move forward with clearer decisions.