Personas you can talk to
For teams that need faster alignment and better decisions in customer experience.
Personas are usually static. Decisions aren't.
Most personas are created once, then go unused—because they can't keep up with how teams actually work.
Go out of date as strategy and markets change
Feel unreliable (unclear data, unclear methods)
Don't keep up with a digital, global, diverse reality
Rarely show up in day-to-day decisions
Too shallow to guide real campaign and CX choices
Built to support decisions in the moment
Stay relevant as your work evolves
Create faster alignment across the team
Give clearer guidance when trade-offs come up
Designed to be used—again and again
So instead of revisiting a stale document, teams can keep personas close to the work—where decisions get made.
Interactive Personas. Made to support decisions, not collect dust.
Product Tour
Watch a quick walkthrough of how interactive personas work.
The video is only loaded from YouTube after you click play.
Early feedback from teams working with interactive personas
"Being able to talk to it is helpful."
— CX lead, SaaS (anonymous)
"This is way better than using a generic LLM."
— Founder, lifestyle business (anonymous)
"It's already prompted us."
— Founder (anonymous)
"It should be a hub for marketing."
— Marketing lead (anonymous)
"I don't see how the results are going to be that accurate."
— Founder (anonymous)
Totally fair—accuracy comes from how the persona is built, updated, and grounded in real inputs over time.
From research to decisions, faster
Get started in 3 minutes
Get started for freeWhy teams use interactive personas
Great for business and product owners who need decisions now, not later
Use what you already have: notes, text files, spreadsheets
Collaborate in one place: teammates can interact with and update the persona
Avoid "persona shelfware": keep it close to day-to-day decision-making
Who benefits from interactive personas?
Built for agencies, consultancies, product teams, and business owners.
Everything you need to keep personas in-tune
Keep the underlying files connected to the persona for easier updates and stronger trust.
Start from a small amount of context—or choose a starting point when you don't have research yet.
Pricing
We're not charging during the beta. Join early and help shape the product, and get a discounted price when paid plans launch (free for your first 24 months).
Guaranteed free for sign-ups until end of Q1 2026—lock in 24 months at this price.
Create personas from notes + files
Ask the Persona
Collaborate with your team
Versioning + living profile updates
We'll introduce paid plans once the product is stable and teams are getting consistent value. Pricing will be designed for business owners, product teams, and agencies.
Get notified when pricing goes liveNo payment method required. No billing during beta. We'll clearly communicate pricing and timelines before we start charging.
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Common Questions
- What can I use as input to generate a persona?
- Paste free-form notes or upload text files and spreadsheets. The persona is generated from the context you provide.
- Do you store my uploaded files?
- Not yet. Right now, files are processed to generate the persona, but the source files themselves aren't stored as attachments. (Source attachments are planned.)
- How is an interactive persona different from a traditional persona PDF?
- Traditional personas tend to become static artifacts. Interactive personas are designed to be used during decisions—you can Ask the Persona questions as you work, then update the profile as you learn.
- Can my team collaborate in the same persona?
- Yes. You can invite collaborators, and they can interact with and update the persona (not just view it).
- Can I track changes over time?
- Yes—personas support versioning, so you can evolve a persona and keep track of what changed.
- When will you start charging?
- When the product is stable and we're confident it delivers consistent value. You'll get advance notice.
- Do I need a credit card to join the beta?
- No—instant sign-up, no payment method required.
- Will early users keep the discount?
- Yes—beta users can lock in a discounted founding rate when paid plans launch.
From practice, not theory
We're a digital product design studio that works with UX and CX tools every day—and we built this because we kept seeing the same pattern: personas get created, exported, and then quietly become shelfware. Clients started asking for something more usable: personas that hold up in real decisions and evolve over time.
5 years building digital products with 30+ clients across 250+ projects (FinTech, SaaS, Healthcare, Workforce Management, Manufacturing, Marketing, Consulting).
2 years of focused research and writing on personas, including practical articles on what makes personas work (and why they often don't).
A semi-regular newsletter sharing methods and learnings from ongoing client work.
You can delete your data at any time.
No third-party tracking or analytics.
Data stays in the EU.
Want help getting the most out of it?
If you want personas grounded in strong foundational research (interviews, synthesis, segmentation), Dinghy can support your team alongside the tool.