Personas you can talk to
For teams that need faster alignment and better decisions in customer experience.
Personas are usually static. Decisions aren't.
Most personas are created once, then go unused—because they can't keep up with how teams actually work.
Go out of date as strategy and markets change
Feel unreliable (unclear data, unclear methods)
Don't keep up with a digital, global, diverse reality
Rarely show up in day-to-day decisions
Too shallow to guide real campaign and CX choices
Built to support decisions in the moment
Stay relevant as your work evolves
Create faster alignment across the team
Give clearer guidance when trade-offs come up
Designed to be used—again and again
So instead of revisiting a stale document, teams can keep personas close to the work—where decisions get made.
Interactive Personas. Made to support decisions, not collect dust.
Product Tour
Watch a quick walkthrough of how interactive personas work.
The video is only loaded from YouTube after you click play.
AI privacy by default
We only use AI providers that do not train their AI models using your data and support Zero Data Retention (ZDR).
This means that you do not have to worry about your intellectual property leaking into responses generated for other users than yourself.
Early feedback from teams working with interactive personas
I don't see how the results are going to be that accurate. Totally fair—accuracy comes from how the persona is built, updated, and grounded in real inputs over time.
— Founder (anonymous)
I did a lot of work on the on the Persona and the different avatars, and that is in a Google documents somewhere I haven't visited again. Right. So I think this is a common pain point for many
— CX lead, SaaS (anonymous)
What it's great, looks great and I really like the simplicity behind it, and I'm so impressed that you guys made it like for only one month.
— Founder, lifestyle business (Leah)
After we've just interviewed these people, I can Ask Sona to bounce off ideas. I like to chat with ChatGPT everyday but Ask Sona can give you more in-depth guidance as to where to go. And also more in depth in terms of data showed.
— UX Researcher (Lucas)
What I really really like is the the daily schedule. That's something I haven't seen before on on a persona and. It's allows the part that's a dimension I can relate with quite good and It has me grasping. The essence of the person.
— Marketing lead (Daniel )
Having the possibility to to ask questions was mind blowing for me, so that was one of the the AHA moments. The the moments where the little light bulb went on. Because it's not just canvas where the picture of the person is painted, and then it's aesthetically there, but it's comes a bit to life and allows interaction, and that's a feature I hadn't thought about before with personas.
— Marketing Lead (Daniel )
From research to decisions, faster
Get started in 3 minutes
Get started for freeWhy teams use interactive personas
Great for business and product owners who need decisions now, not later
Use what you already have: notes, text files, spreadsheets
Collaborate in one place: teammates can interact with and update the persona
Avoid "persona shelfware": keep it close to day-to-day decision-making
Who benefits from interactive personas?
Built for agencies, consultancies, product teams, and business owners.
Everything you need to keep personas in-tune
Keep the underlying files connected to the persona for easier updates and stronger trust.
Start from a small amount of context—or choose a starting point when you don't have research yet.
Pricing
We're not charging during the beta. Join early, help shape the product, and we'll share pricing details before paid plans launch.
Create one project with up to two personas for free.
Create personas from notes + files
Ask the Persona
Collaborate with your team
Versioning + living profile updates
Need more than the free plan? Tell us what your team needs and we'll help you find the right setup.
No payment method required. No billing during beta. We'll clearly communicate pricing and timelines before we start charging.
Didn't sign up yet? Help us understand why!
Your feedback shapes how we improve—takes 30 seconds.
We respect your privacy—no spam, just insights to improve.
Common Questions
- What can I use as input to generate a persona?
- Paste free-form notes or upload text files and spreadsheets. The persona is generated from the context you provide.
- Do you store my uploaded files?
- Not yet. Right now, files are processed to generate the persona, but the source files themselves aren't stored as attachments. (Source attachments are planned.)
- How do you handle AI model data privacy?
- We use model providers with no-training commitments and prioritize Zero Data Retention (ZDR) handling where available. Your inputs are used to generate responses, not to train third-party models.
- How is an interactive persona different from a traditional persona PDF?
- Traditional personas tend to become static artifacts. Interactive personas are designed to be used during decisions—you can Ask the Persona questions as you work, then update the profile as you learn.
- Can my team collaborate in the same persona?
- Yes. You can invite collaborators, and they can interact with and update the persona (not just view it).
- Can I track changes over time?
- Yes—personas support versioning, so you can evolve a persona and keep track of what changed.
- When will you start charging?
- When the product is stable and we're confident it delivers consistent value. You'll get advance notice.
- Do I need a credit card to join the beta?
- No—instant sign-up, no payment method required.
- What happens when paid plans launch?
- We'll share pricing details in advance so you can decide what fits your team.
From practice, not theory
We're a digital product design studio that works with UX and CX tools every day—and we built this because we kept seeing the same pattern: personas get created, exported, and then quietly become shelfware. Clients started asking for something more usable: personas that hold up in real decisions and evolve over time.
5 years building digital products with 30+ clients across 250+ projects (FinTech, SaaS, Healthcare, Workforce Management, Manufacturing, Marketing, Consulting).
2 years of focused research and writing on personas, including practical articles on what makes personas work (and why they often don't).
A semi-regular newsletter sharing methods and learnings from ongoing client work.
You can delete your data at any time.
No third-party tracking or analytics.
Data stays in the EU.
Want help getting the most out of it?
If you want personas grounded in strong foundational research (interviews, synthesis, segmentation), the Ask Sona team can support your team alongside the tool.